Some believe that top sales is a direct result of hit and run. Others consciously build a high quality pipeline to ensure continuity and aim with precision. The approach taken does not only depend on the personality of the sales & marketing professional, but may also be a result of the stage the company (or a particular product) is in. Sometimes, for all kinds of reasons, there’s simply no time to carefully build a strong foundation and you just go out and ‘randomly shoot at anything that moves’.
It’s not always easy to identify which ‘growth modus’ you are actually in and where you are heading as an organization, individual and team. However, it’s crucial to get on the same page, align your approach and activities to avoid counter productivity and simply be more successful.
The Sales & Marketing Growth Matrix can help you quickly analyze your situation. Need assistance? We can guide you.