We call it "The Triad of Growth"
- It gets your focus straight!

The triad of growth

Customers are the engine for sustainable growth.

In our vision essentially three cornerstones directly impact winning, keeping and growing customers: Proposition, People, and Technology. 

These cornerstones are highly interconnected and they need continuous attention to anchor growth. Activating and optimizing these cornerstones will accordingly scale up your business.

Our assessments and activities are driven by the topics of the Triad and we ensure to put improvements and KPIs within the context of its cornerstones.


  • Product Offering
  • Corporate Brand
  • Markets
  • Positioning
  • Pricing Strategy
  • Sales Channels


  • Process Management
  • Sales Force Automation
  • Collaboration
  • Online / Social
  • Marketing Automation
  • SEO / SEA


  • Sales teams
  • Marketing teams
  • Channel partners
  • Bureaus
  • Call centers
  • Management